{"id":1097,"date":"2026-04-25T16:00:37","date_gmt":"2026-04-25T11:00:37","guid":{"rendered":"https:\/\/ambk.edu.kz\/?page_id=1097"},"modified":"2026-04-25T16:04:51","modified_gmt":"2026-04-25T11:04:51","slug":"marketing-marketer","status":"publish","type":"page","link":"https:\/\/ambk.edu.kz\/?page_id=1097&lang=en","title":{"rendered":"MARKETING-MARKETER"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

MARKETING-MARKETER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Specialization: 04140100 Marketing (by industry)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Qualification: 4S04140103 Marketer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Marketing is a profession for those who understand people<\/p>

Marketing is not just about advertising and sales.<\/p>

It is the ability to understand what people really need and offer it more effectively than competitors. The main goal of marketing is to attract customers, retain them and increase their number, making each customer feel important to the company.<\/p>

A marketer is a specialist who deeply understands the market and consumer behavior. He knows what goods and services are in demand, where and how to effectively promote them.<\/p>

Based on analysis and marketing research, a marketer helps the company make informed decisions: whether to launch a new product, how to promote it and to what target audience to direct it.<\/p>

\u00a0<\/p>

Where do marketers work?<\/p>

Graduates successfully work in the following organizations:<\/p>

— in trade and manufacturing companies;<\/p>

— in hotels, cafes and travel agencies;<\/p>

— in advertising and PR agencies;<\/p>

— in state and international organizations;<\/p>

— in the field of online business and startups.<\/p>

All types of activities related to the promotion of goods, services and ideas are the professional field of activity of a marketer. He works with clients, suppliers, intermediaries and competitors, constantly keeping abreast of market trends.<\/p>

\u00a0<\/p>

What will a graduate learn?<\/p>

During the course of study, students master the following practical and sought-after skills:<\/p>

— market research and analysis of consumer needs;<\/p>

— studying the competitive environment;<\/p>

— identifying the target audience and establishing effective communication with it;<\/p>

— developing promotion and sales strategies;<\/p>

— making decisions aimed at increasing the company’s profit;<\/p>

— working with advertising, PR, branding and digital tools.<\/p>

The educational process is practice-oriented: each student undergoes practical training in real companies and gains professional experience before graduating from college.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"IMG_3408.JPG\"<\/figure><\/div>
\"IMG_1893.JPG\"<\/figure><\/div>
\"IMG_5259\"<\/figure><\/div>
\"IMG_5725\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

This video presents information about the \u201cMarketing\u201d specialty. It introduces the training program for students in this field, the learning conditions, and the practical skills developed during the course of study. The video also showcases classrooms and laboratories, as well as the process of acquiring professional competencies required for work in the marketing and business sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

This video presents an open lesson on the topic \u201cCM 1 Participation in Marketing Research,\u201d conducted by lecturer Iskakova Altynay Muratovna. During the lesson, the fundamentals of participating in marketing research are discussed, including methods of data collection and analysis, as well as practical tasks aimed at developing students\u2019 professional competencies in the \u201cMarketing\u201d specialty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

This video presents a seminar for teachers on digital technologies and marketing. The session focuses on the integration of digital tools in the educational process and modern marketing approaches. Participants discuss current trends in digitalization, share practical experience, and explore effective methods for applying digital solutions in teaching and professional activities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

Following the results of the WS\u20132026 championship, a pedagogical meeting was held at our college.<\/p>

During the meeting, the overall results of the championship were summarized, and the achievements of the participants as well as key aspects of the preparation process were discussed. It was noted that the results in each competence reflect great effort, perseverance, and professional excellence.<\/p>

In the formal part of the meeting, winners and prize recipients were awarded, and their achievements were recognized with special respect.<\/p>

In addition, teachers\u2019 questions were addressed, and future work directions and development plans were outlined.<\/p>

WS\u20132026 once again proved to be not only a competition, but also a platform for experience sharing, professional development, and new opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t